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09/07/2001 - Convergent Media Fields

How to Produce Movies for Television

"Rare is the person who can weigh the faults of others without putting his thumb on the scales."

-- Byron J. Langenfeld

Convergent Media Fields

In today's ever changing world of commerce, the name of the game is who gets there first and is left standing.

The field of converged television and digital technologies media is a hotbed of activity. Companies are forming strategic alliances which will allow a "safe passage" for marketers, media groups and consumers in moving from traditional mass media to emerging new media choices.

In order to quickly establish a leadership position in all areas of convergent media and interactive TV, it's necessary that these technological innovations will be able not only to enhance programming but also to extend marketing and enable transactions to take place.

Achieving these goals will entail vision-building, knowledge-gathering and practical applications involving consumer research projects as well as interactive advertising and programming initiatives.

New alliances are being launched at a time when various interactive TV programming experiments have appeared, including the following programming types: game shows, sports, news and news magazines, educational shows and documentaries.

Additionally, a recent survey sponsored by five technology companies, showed that the majority of Americans clearly understand what Interactive TV is and offers and say that they are keenly interested in it as a programming option.

Convergent TV and computer applications will inevitably emerge as one of the major available media choices in the near future. Both research and actual usage data indicate this to be the case.

At this point in time, the industry is feeling its way toward an evolving practice. Bottom line: it's all about adding value to the actual delivery of programming and advertising.

Companies that provide a wide range of audio and video post-production, transmission, library services, Internet hosting, and audio/video distribution services via satellite and fiber to worldwide clients in the feature film, television and advertising industries will rise to the head of the pack.

Summing up: At the end of the day, those companies that hold controlling interests in a broad range of programming, communications, technology and Internet business on a global basis are the ones who will emerge victorious.

"Don't be afraid to ask dumb questions. They're more easily handled than
dumb mistakes."

-- William Wister Hanes, in "High Tension" (Little, Brown)


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