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On Marketing
by the Hollywood Guru

You've written a number of scripts and have had professional feedback. After many completed scripts, you and the pros who have read them are convinced that you're a polished writer. By pros, we don't mean your mom and dad or even your uncle but someone who reads scripts for a living. You got the goods; now get that puppy out there! Do not and we repeat do not be afraid to do this because of fear of getting ripped off. Legitimate companies that are making movies are not in the business of ripping off writers. It's too expensive these days to defend a lawsuit; they'd rather just pay you for the script. It's always good to have a paper trail but if you're going to get paranoid about all this, you'll never send out material and there's no way you'll make it in Hollywood that way. If the company is listed in the Hollywood Creative Directory or our Spec Screenplay Sales Directory, they are most likely a potential candidate for your script. If they're not in either publication, you need to do some research on what they've done to make sure they are legit. Yes, once you started writing, you also became a detective of sorts. After you've done this research, paint the town red with your material. Submitting through a referral is always best but if you can't figure out a way to do that, send out query letters. Not a very high percentage way of breaking in but it's worth a shot. Other ways are mentioned in lots of books and on the internet. We've addressed them in previous articles and will address them in future articles, so keep reading our newsletter and visiting our website.

So to reiterate, the problem with the process of selling a script is not that companies are out there to rip you off. The problem with the process is that too many writers are sending out unprofessional material. This is why it's so hard to get read. If you were an agent would you read a script from a new writer if you knew that 99% of the submissions from new writers without a referral were really bad? Of course not. Agents want and need a sure thing. Not enough time in the day for them to find new writers. They would rather spend their time working with writers who have proven talent and are already making money. But new writers do break in! The ones who make it, not only have the talent (very important) but the determination (just as important) to do whatever it takes to get their material read. They never give up.

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