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How It Works: The ThoughtOffice Process

The system used by PR Pro is known as the ThoughtOffice Process. It is based on the mantra of "Creativity-to-Productivity": helping individuals become more creative and solve problems faster, while providing a clear roadmap to the solutions. ThoughtOffice allows you to begin the creative process in the following three basic ways:

    • By using knowledge and ideas you already have stored in your brain and logging them in a Session.
    • By utilizing expertTopic Modules, expert-designed questions used to address the situation or problem you need to solve. Defining the problem or opportunity is a key to successful brainstorming. expertTopic Modules allow you to do this quickly and easily with expert-derived queries, each module being presented in an outline format and containing hundreds of open-ended questions that were designed to trigger the associative thinking process.
    • By using the IdeaBrowser to perform searches for words, phrases, concepts, and images that stimulate new associations and ideas.

The combination of these three methods maximizes your creative power and output potential. And ThoughtOffice elegantly combines the use of these 3 processes to collect your streams of consciousness in a linear format called a Session Document, which exploits the phenomenon known as Associative Thinking.

In addition, ThoughtOffice creates an elegant hand-off process, by which the final Session Document can be shared as a slideshow presentation, converted into a pdf file, exported as an html or text file to share on a website or blog, or printed in one of four different ways with out print template options. This Session Document carries with it the indelible print of the author's ID and © notice. There is no question where an idea originated in a ThoughtOffice session.

Let us first look more closely at Associative Thinking and then the overall brainstorming process that it produces, as well as how its results can easily be shared. Click here for more on Associative Thinking and the IdeaBrowser.